Style
guide
The tokens behind Founder Formula™. Paper and ember, one grotesque, one mono, and nothing decorative that does not earn its place.
Paper, night, one ember.
Paper #F6F0E2
Sand #EFE7D4
Deep sand #E6DDC7
Ink #0A0A0A
Night #121110
Night 2 #1B1917
Night 3 #262320
Ember #E2431F
Ember dim #B93615
Switzer for everything. Plex Mono for the small print.
Mega / display
Founder
700 · -4.5% tracking
Heading 1
Answered questions.
700 · -3.8%
Heading 2
Selected builds.
700 · -3.4%
Heading 3
Three moves, in order.
700 · -2.8%
Heading 4
A studio of one
700 · -2%
Lead
Price is downstream of capacity.
400 · 22px max
Body
Client work pays this month. Intellectual property pays every month after.
400 · 17px max
Mono label
One person business
IBM Plex Mono · 16% tracking
Buttons, chips, cards.
Sand card
Used for secondary surfaces on paper backgrounds.
Slate card
Used for contrast blocks inside light sections.
Open for Q4
Build the business that fits one person.
Two build slots per quarter. One operator, one system, one outcome you own outright.
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